Packed in 10 minutes? This year, yes.

Every year, we tell ourselves the same thing: this time, I will pack less.

Then the evening before the holiday arrives. An open suitcase on the bed. Clothes all over the room. One dress just in case, another for a possible occasion, a jacket and a top that might come in handy. Suddenly, half your wardrobe is coming with you.

Perhaps the problem was never having nothing to wear. Perhaps you were simply packing too many options.

Picture this

You open the balcony doors in the morning. Warm air, the scent of the sea and no need to rush. Breakfast by the pool, iced coffee, sunglasses and a phone without notifications.

You open your suitcase and there is no need to wonder what to wear. Everything works together. Those are the days we had in mind when choosing our summer collection.

Some outfits do not need a plan

FOREST

FOREST is the kind of set you put on in the morning and want to keep wearing into the evening. Relaxed, light and effortless. From the airport to brunch by the sea or a terrace at sunset.

KIRRA

KIRRA has a different energy: soft, feminine and put together without unnecessary effort. The sort of outfit that makes a friend ask, “Where did you find it?”

HYPNOSE Limited Edition

An oversized shirt and a voluminous skirt. A festival, a beach club or a summer party. One matching set and one less decision.

Imagine these styles on a slow walk through town, at a dinner that lasts into the night or during a spontaneous change of plans. Check the online store for current availability.

While you are packing…

A holiday is about more than outfits. There are also the little things you use every day: a towel for the pool or beach, a water bottle for your journey and an insulated cup for your favourite coffee.

The MIASMI summer checklist

• A matching set for brunch
• An outfit for dinner
• A towel
• Your favourite drink for the journey
• Sunglasses
• A good mood

And perhaps one more thing: leave behind the things you will never use. You are ready to go.